SEO & Digital Marketing Service Terms

These SEO & Digital Marketing Service Terms form part of the WeCatchIt Terms & Conditions and apply to all Customers purchasing SEO, Digital Marketing or related services from WeCatchIt.

By purchasing or using these services, you agree to these Terms.

1. About the Service

WeCatchIt provides digital marketing services designed to improve your online presence and help generate business opportunities.

Services may include:

Search Engine Optimisation (SEO)
Local SEO
Google Business Profile Optimisation
Website Optimisation
Google Ads Management
Microsoft Ads Management
Meta (Facebook & Instagram) Advertising
Social Media Marketing
Content Creation
Landing Pages
Conversion Optimisation
Analytics & Reporting
Marketing Automation

Services provided depend on your chosen package.

2. Scope of Services

Before work begins, WeCatchIt will agree the scope of work with the Customer.

Any additional work outside the agreed scope may incur additional charges, which will be agreed before work is undertaken.

3. Customer Responsibilities

The Customer agrees to:

Provide accurate business information.
Respond to requests for approval promptly.
Supply access to websites, hosting, analytics and advertising platforms where required.
Maintain payment of advertising budgets where applicable.
Ensure all information provided is lawful and accurate.

Delays caused by the Customer may impact campaign performance and delivery times.

4. SEO Services

SEO services may include:

Technical SEO
On-page optimisation
Keyword research
Meta title and description optimisation
Internal linking
Local SEO
Google Business Profile optimisation
Website performance improvements
Content recommendations

SEO is an ongoing process and results vary depending on many factors beyond our control.

5. Advertising Services

Where WeCatchIt manages paid advertising campaigns, we may manage:

Google Ads
Microsoft Ads
Facebook Ads
Instagram Ads

Advertising budgets remain the responsibility of the Customer unless otherwise agreed.

Advertising spend is separate from WeCatchIt's management fees.

6. Content Creation

Where content creation is included, WeCatchIt may produce:

Website content
Blog articles
Landing pages
Advertising copy
Social media content
Calls-to-action
Promotional material

The Customer is responsible for reviewing and approving content before publication where approval is requested.

7. Search Engines & Platforms

Customers acknowledge that search engines and advertising platforms are controlled by third parties.

WeCatchIt has no control over:

Google algorithm updates
Bing algorithm updates
Meta platform changes
Search engine indexing
Competitor activity
Market conditions

These factors may affect campaign performance.

8. No Guarantee of Rankings or Results

While WeCatchIt applies recognised industry best practices, we do not guarantee:

First-page Google rankings
Specific keyword rankings
Increased website traffic
Increased enquiries
Increased sales
Return on advertising spend (ROAS)
Return on investment (ROI)
Business growth
Specific conversion rates

Marketing performance depends on many external factors beyond our control.

9. Customer Approvals

Where approvals are required, the Customer should respond promptly.

Failure to approve content, advertisements or campaigns may delay delivery.

If approval is not received within a reasonable time, WeCatchIt may pause the project until instructions are received.

10. Third-Party Platforms

Our services may utilise third-party platforms including:

Google
Google Ads
Google Analytics
Google Business Profile
Microsoft Advertising
Meta (Facebook & Instagram)
LinkedIn
OpenAI
Microsoft Clarity
Zapier
Stripe
CRM systems

WeCatchIt is not responsible for outages, policy changes or account suspensions imposed by these providers.

11. Customer Accounts

Where campaigns are managed using the Customer's own advertising accounts:

the Customer retains ownership of those accounts;
the Customer remains responsible for complying with each platform's terms of service;
WeCatchIt may require administrative access to perform the agreed services.

12. Fair Use

Our marketing services are intended for reasonable commercial use.

Excessive revisions, additional meetings or work outside the agreed scope may incur additional charges.

Any additional charges will be discussed and agreed in advance.

13. Intellectual Property

Unless otherwise agreed in writing:

The Customer owns:

Their logos
Brand assets
Business information
Customer data

WeCatchIt retains ownership of:

Marketing strategies
Campaign structures
Templates
Smart Automation
Prompt libraries
Internal workflows
Custom reporting systems
Proprietary processes

Upon full payment, the Customer is granted a licence to use any deliverables specifically created for their business.

14. Confidentiality

Both parties agree to keep confidential business information private unless disclosure is required by law.

15. Suspension

WeCatchIt reserves the right to suspend services where:

payment is overdue;
advertising platform policies are breached;
unlawful activity is identified;
the Customer provides misleading or illegal content;
these Terms are breached.

16. Limitation of Liability

To the fullest extent permitted by law, WeCatchIt shall not be liable for:

changes in search engine rankings;
advertising account suspensions;
reduced website traffic;
competitor activity;
loss of sales;
loss of profits;
loss of revenue;
indirect or consequential losses.

Our total liability shall not exceed the fees paid by the Customer for the relevant services during the 12 months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes liability that cannot lawfully be excluded under Scots law.

17. Termination

Either party may terminate ongoing marketing services in accordance with the cancellation provisions set out in the main Terms & Conditions.

Upon termination:

completed work remains payable;
outstanding invoices become immediately due;
access to campaign management may be removed once final handover has been completed.

18. Governing Law

These Terms are governed by the laws of Scotland.

Any dispute arising from these Terms shall be subject to the exclusive jurisdiction of the Scottish Courts.

19. Contact Information

WeCatchIt
Sole Trader
83 Edinburgh Road
Harthill
Shotts
ML7 5PT
United Kingdom

Email: wecatchit@outlook.com
Telephone: 07996 532472